Store Strategy
Target Market
- Thrill lovers especially those who are crazy over race bicycle and motorbike
- Youngsters who are fun-loving
- Willing to spend on special and unique bike products
Retail Format
- Specialty store
- Specialised in selling men, youth, men & women casual, accessories, MX & bike gears, swim & surf, footwear from Fox head, Shift and Troy lee Designs.
- Location
- Cineleisure Orchard
- Right in front of the escalator, which is a prime location of a shopping centre
- Heavy traffic, especially teenagers
- Queensway shopping center
- A shopping center that is specialised in selling sportswear
- Promotions
- Group Buy Special
- enjoy absolutely FREE shipping on all purchases
- SAME price from the original source.
- free shipping for up to 100kg of purchases on a monthly basis will starts from 1st to 15th of every month.
- Product
- Offers wide range of brands like Fox, Troy Lee Designs, and SHIFT.
- Wide range of varieties and assortments of race bike and race bicycle related products
- Additional merchandise like swim and surf to cater to other sports lovers
- Price Management
- Reasonable rate, did not overcharge consumers
- Apparels pricing are comparable to prices of other apparels store
- Accessories, swim & surf are also charged at an acceptable range.
- MX & bike gears and footwear from Fox head, Shift and Troy lee Designs which are more unique, are still charged reasonably and not overpriced.
- Services
- Recruiting staffs who has a passion for xtremerated
- Representative of the company
Sustainable Competitive Advantage
- Exclusive Merchandise
- Exclusive dealer for fox bike and Fox MX in Singapore
- Exclusive dealer for Troy Lee Designs in Singapore and Malaysia
- Wide varieties and assortments
- Eg : Different type and design of helmets
- Location
- Located near the central area of Singapore which are quite accessible for consumers
- Cineleisure Orchard
- Queensway shopping center
