(Category management is a retailing and supply management concept in which the range of products purchased by a business organisation or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit)
Upon entering Xtreme Rated's physical store, you will notice that the goods selection can mainly be broken down into 4 sectors, namely
-Ladies Apparel
-Men’s Apparel
-Biking Equipment
-Point of Sale and Misc
The racks, while already divided into the further subcategories, are then further divided by their brands, mainly Fox Head & Troy Lee Designs, which allows for customers looking for a certain product from a certain brand to have an easy time in finding what they are looking for.
Xtreme Rated has done a fairly good job of balancing a seemingly informal, usually messy layout with a shopping experience that comes across as cohesive and natural, essentially ensuring cohesion in chaos.A full list of the categories and their sub-categories are listed below
- Ladies Apparel
Swimwear
Casual Tops
Casual Dresses
Riding Shorts and Pants
Bags
Jerseys
Shorts and Denim
- Men’s Apparel
Casual Tops
Jackets & Hoodies
Jerseys
Shorts & Board Shorts
Jeans
Bags
- Biking Equipment
Helmets
Boots
Gloves
Eyewear
Protective Gear
- Point of Sale and Misc
Wallets & Belts
Casual Footwear
Miscellaneous Branded Equipment (Bottles, Umbrellas, etc)