Xtremerated sells a variety of products such as MX Gear, MTB Gear, Gloves, Protections, Eyewear, Men, Women and Junior. For MX Gear they have boots, helmets, jersey pants and others. For MTB Gear, they have helmet, jerseys, shorts and others. For Gloves, they have bomber gloves, SE gloves, attack gloves, apex sport gloves, XC gloves, GP gloves and reflex gel short gloves. For Protections, they have launch elbow, launch shorty knee pad, kidney belt, SLVS shirt and vortex. For Eyewear, they have slayer pro and signature oakley. For Men, they have jeans, fleece and jacket, footwear, shorts and board shorts, casual, bags and luggage and others. For Women, they have swimwear, casual, riding shorts and pants, bags, gloves and boots, jerseys and denim. For Junior, they have jerseys, pants, gloves, helmets, boots and casual.
MX GEAR
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MTB GEAR
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GLOVES
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PROTECTIONS
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EYEWEAR
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MENS
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WOMENS
MTB GEAR
Challenges Faced by Xtreme Rated
The first challenges that they face is balancing the purchase of their goods to the demand from the customers, as although they sell clothes, they also stock certain products which appeal to a very specific market.
As such, they have to heavily take note of the trends in local forums and see if there is a demand for a certain good, as if they overstock, it will be very difficult to clear the back stock due to the small specific market appeal of the goods.
The second challenges is being unique among their competitors (editor: i.e. Differentiation) , although they are unique in the sense that they are the only store in Singapore with a direct business deal with Monster Energy™, it is not a brand name known to all Singaporean, just the small market of bikers, motorcross fans, and adrenalin junkies mentioned earlier. Competitors include shops selling fox, monster energy and troy lee designs items.