VM & Store Design

Store Layout

xtremerated.com adopt a free form layout and below is a picture representation.

The store front are designed with the store's logo on top, accompanied with the logos of the brands that the shop is selling which acts as a kind of information signage to inform potential customers of brands avaliable in the store

There are no glass doors at the entrance which gives a sense of freedom of movement in and out of the store, female manequins dressed with the latest stocks are placed at the left side of the entrance because the female apparels are at the left side of the store.

Location of Merchandise Categories

On the left side of the store is where they place their Special merchandise which are female swimwear because at that area the traffic will make up of only female customers thus light traffic as compared to the rest of the areas in the store.

On the right side just infront of the glass entrance, you can see Adjacencies where socks are put together with shoes. As shown in the below pictures highlighted by the green box

Signages

The products such as apparels are displayed using the rack in the picture below, with the logo of the brand as the signage at the top of the rack which provides utilitarian benefits as customers are able to locate products easily.

Lighting

The lighting techniques used in the store is fairly straight forward where they put normal spot light lamps to shine on the products so as to give customer a clearer and brighter view of the products and this enhances the appearance of the products as well as giving the shop a bright outlook.

Special Displays

Notice the ramp with a bicycle attached at the side of the picture which further more add to the motor racing feel of the store which complements what the store is about, selling motor racing related products.

There is also the green grass patch looking display beside the shoes section where they display latest products avaliable, category wise of the display is random and not limited to just one category. The green grass patch gives a feel of the outdoor which this shop want to encourage customers to do outdoor activities like biking and motorcrossing.

An example of the male manequin located at the right side of the store dressed in the motor racing gears which informs of the categories of products avaliable at the right side of the store